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An Inclusive Study on Corporate Social Responsibly (CSR) Practices with Special Reference to Indian Scenario

Ram Lakhan Sonkar

Research Scholar, Department of Applied Economics, University of Lucknow, U.P

ABSTRACT

Social responsibility is the core stand of the Indian culture. Corporate have Social Responsibility (CSR) targets to help to improve society living. Over the years Corporate Social Responsibility (CSR), a concept comparatively new to India, is rapidly picking up pace. CSR has become a fundamental business practice and has gained much attention from the management of large international companies. It facilitates the alignment of business operations with social values. CSR referring to way that businesses are managed to bring about an overall positive impact on the communities, cultures, societies and environments in which they are operate. A business does not exist in isolation simply as a way of making money. Customers, Suppliers and local Community are all affected by business. Corporate Social Responsibility takes all this into account and helps the business to create and maintain effective relationship with your stakeholders. Much has been done in recent years to make Indian Entrepreneurs aware of social responsibility as CSR is an important segment of their business activity but CSR in India has yet to receive widespread recognition. Corporate Social Responsibility (CSR) is a form of social obligation a Company towards society at large. In India, though the corporate understand their accountability towards the society and are willing to take initiatives for the betterment, it becomes difficult for them to reach the grassroots level. Corporate Social Responsibility Practices in India sets a realistic agenda of grassroots development through alliances and partnerships with sustainable development approaches. The research is descriptive in nature and an attempt has been made by the researcher to point out various approaches and aspects of Corporate Social Responsibility (CSR) in Indian Context. “A company should have in its DNA, a sense to work for the welfare of the community. CSR is an extension of individual sense of social responsibility. Active participation in CSR projects is important for a company” Ratan Tata

Keywords :Corporate Social Responsibility (CSR), Indian Scenario, Corporate Bodies, Stakeholders.