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The Role of Make in India Campaign in the Development of Textiles and Garments Industries in India: An Analysis

Mohd Kashif and Mohd Shoeb

Assistant Professor, Zakir Husain Delhi College (Evening), University of Delhi, New Delhi-110002, INDIA.

ABSTRACT

Make in India is an initiative of the Govt of India to encourage companies to manufacture their products in India. It was launched by Prime Minister of India, Narendra Modi on 25th September 2014. The main objective of this international marketing strategy is to attract investments from the businesses around the world and make India a manufacturing Hub. The initiative hopes to increase the GDP growth and tax revenue. The aim of this strategy is to take a share of manufacturing in country’s GDP to 25% by 2022 as mentioned in the national manufacturing policy and to create 100 million jobs by 2022. Make in India initiative is focused on the 25 sectors of the economy for job creation and skill enhancement. Textile and Garments is one of the sectors out of these 25 sectors. The main purpose of this research study is to analyse the role of Make in India campaign in the development of Textiles and Garments Industries in India. Secondary Sources of data are used for this research study.

Keywords :Make in India, Textile and Garments, GDP, Job Creation, Investment, Manufacturing, Skill Development.