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An Study on Indian Retail Sector: Retailing to Online Retailing

Pushpendra Kumar Yadav and Mohd Naseem Siddiqui

Research Scholar, Department of Commerce, Vinayaka Mission University Tamilnadu, INDIA. Assistant Professor, Faculty of Commerce, A. Islamia Degree College Lucknow, U. P., INDIA.

ABSTRACT

India has witnessed an accelerated consumption of digital products over the last few years, which has led to growth of e-commerce. Todayís shopper is tech-savvy with almost black belt certification in researching product and pricing. Concept of research via social sites and given their continued influence and time spent by consumers in these communities, it appears to be a divide between community and commerce as just significant number of customers take advantage of social sites for research. Large e-tailers have adopted an aggressive M&A strategy just like Flipkart and Myntra.com in which they acquire specialty e-tailers for an increment in product and service offerings in their existing portfolio and achieve economies of scale. Due to the success stories of big e-tailers like Flipkart, this sector has attracted large FDIís and has also interested various other investors. The changing lifestyles of the countryís urban population have also to an increase in online shopping. India is on the verge of an Internet boom with a projected user base of 330 million to 370 million by 2015, which will be the second largest in the world, and the largest in terms of incremental growth (McKinsey & Company report).

Keywords :E-tailers, E-commerce, E-marketing, Internet retailing, hypermedia computer.